Meg Fasy will be speaking at the upcoming ConferenceDirect CDX17 at Mandalay Bay Resort & Casino, Feb 22-24, 2017

Title: Sponsorship; The Next Evolution

Today’s attendees and sponsors are more sophisticated and discerning. Gone are the days of logos and links...welcome targeted engagement. In this session, we’ll showcase event experiences that are earning raves, with a closer look at the benefits for attendees, sponsors, and the event organizers.

Learner Outcomes:

•            Describe the WHO, WHAT & WHY factors driving sponsorship success.

•            Explain when and how to shift from transactional to experiential.

•            Identify the pricing equation thats best poised to increase revenue.